This last week i have been on a trip with Kansas State University’s Pershing Rifles Company Golf 7 to the national competition. Over this time me and a friend of mine who is apart of Pershing rifles shared my computer to look some things up and in this time i got to experience the idea of a filter bubble firsthand. Firstly I’ll explain that according to https://en.wikipedia.org/wiki/Filter_bubble defines a filter bubble as A filter bubble is a result of a personalized search in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behavior and search history”. Now the main place i saw this difference is as we were browsing Facebook. When i normally browse mine i mostly see ads for things like Nordic sweatshirts and viking accessories like necklace’s etc. When my friend logged into his Facebook i began to see that his adds were more focused towards marching band and independent drill accessories. This shift based upon not the people we have as friends but what we like and look at changed entirely what adds began to show up in our feeds. This idea of a personalized internet began to become very interesting to me. When you think about it each person is only viewing there own specific version of the internet. This bubble filters everything for the news we get to the adds that appear on pages as you search. I began to wonder why there is a filter bubble and the book the pattern on the stone helped to explain why. in chapter 1 nuts and bolts it talks about how we invented computers to help make life easier to certain things. In the same way a filter bubble is a way for the internet to be personalized for you making it easier for you to find the things that you have commonly looked into.  Another viewpoint for the internet is to use incognito mode. This turns off this personalized internet filter bubble. This view becomes interesting because as you began to search things like amazon or eBay they began to give you the most common items on average which is very interesting to see on these websites. This becomes cool in that across all over the people who have used these sites and the millions of items the have to show you the most common ones. After looking at all these viewpoints for the filter bubble i began to wonder what a person could do in order to escape the entrapment created by our own personal preference. According to http://www.computerworld.com/article/2508725/internet/elgan–how-to-pop-your-internet–filter-bubble-.html?page=3 there are six main things you can do to escape the filter bubble.

  1. Deliberately click on links that make it hard for the personalization engines to pigeonhole you. Make yourself difficult to stereotype.
  2. Erase your browser history and cookies from time to time.
  3. Use an “incognito” window for exploring content you don’t want too much of later.
  4. Use Twitter instead of Facebook for news. (Twitter doesn’t personalize.)
  5. Unblock the Status Updates of your friends that Facebook has already blocked. Click the “Edit Options” link at the bottom of your Facebook News Feed. The dialog box will show you who is being blocked. You can hide or un-hide each friend manually, or unblock everybody. This dialog box affects only what comes from friends to you. It does not affect what your friends see of your posts.
  6. Every week or so, post something and then ask the Facebook friends you really care about to go “Like,” comment and click. This activity should prevent Facebook from censoring your comments later for these people.

Using these techniques a person can escape the entrapment of the filter bubble and be able to see more of the internet then what you would see from the small looking glass created by our personal preferences.

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